SheaMoisture: Break the Walls

10 years ago, I went natural.

I decided I was sick of having to get up early on Saturday mornings for hair appointments and sitting for hours for a style that lasted only a couple of weeks.

I also wanted to give my hair a break from chemicals.

Sometimes I wear braids or curly wigs when I want a fuller/longer look, but I keep my own hair happily kinky.

Like most black women, I went through a ton of products after going natural. Eventually, I started using SheaMoisture. The products are pricey, but have been great for my hair.

Recently, the company aired the commercial “SheaMoisture: Break the Wall.” I had to laugh when I saw it, because the commercial looks at what black women often talk about..our small “corner” of hair products in stores.

Some folks have found the ad patronizing. Poor black women have to go to the ethic aisle, as if there is something wrong with that. And/or think it’s just a way to attract mainstream (white women’s) dollars. White women won’t feel “scared” to go to the ethnic aisle if the products are in the regular “beauty” aisle.

What do you think?